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Winterization: Preparing For the Big Chill

Friday, December 5, 2014
Anyone who has been in the portable restroom business above North America‚Äôs frost line has had to find a way to prevent liquid waste from freezing in order to do their job. There are several different methods available. The method you use may depend on... Continue Reading ►

WPSD toolkit is now available on the PSAI website.

Monday, August 11, 2014
WPSD is intended to raise awareness about our industry - and that will happen best if Member companies build on the global WPSD momentum. For example, now would be a great time for... Continue Reading ►

The International Museum of Toilets is located in India - of all places!

Monday, August 11, 2014
The Hindu, 8 June 2014 - Sulabh International Museum of Toilets highlights the 4,500-year history of sanitation through a varied collection of posters, photographs and life-sized replicas of toilets used in different parts of the world during different time periods. Portable toilets are also on display, and toilet humor gets a nod as well. For example.... Continue Reading ►

 
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Five Questions to Ask an Event Planner

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By Ray Luden, aka the Toilet Whisperer

When it comes to supplying portable restrooms for a special event, it’s important to ask the right questions. Whether your event is a pig roast in the park or a backyard wedding, asking the right questions will help you provide the right kind of support. And the answers to these questions just might get you extra business. Here are the top five answers to get you started. 

1. Have you rented portable sanitation before?

This is, by far, the most important question since it will determine the business path you’ll take with a customer. If the answer is yes, there’s a good chance you’ll find a disgruntled customer interested in doing business with someone new. This is your cue to shine. If the answer is no, pricing might not be a factor for this customer since he has nothing to compare your prices to. The sale is yours to close. Don’t blow it. 

2. Will the event have permanent facilities on site?

It’s important that to know if you will be providing supplemental restroom facilities or if you will be supplying the only facilities on site. People tend to wait in line a lot longer to use a permanent facility. If portables are the only option, you’ll need to make sure enough units are placed to cover the demand. Follow this answer by asking a customer what he or she considers an acceptable queue for each unit. 

3. Will alcohol be served at the event?

Alcohol consumption is a big factor to consider when supplying an event with portable restrooms. In fact, research shows that when alcohol is served, the use of portables increases 35 percent. If the event is a big “drink fest” – or even a small one – make sure your customers understand the need to compensate for additional restrooms. 

4. Is the event ticketed? If yes, how much is the cost of a ticket?

The answer to this question will give you numbers for an equation that will help you educate customers and possibly sell a few more portables. Here’s the equation: 

NUMBER OF GUESTS x TICKET PRICE = GROSS GATE RECEIPT 

GROSS GATE RECEIPT ÷ ESTIMATE CHARGED = COST OF SANITATION PER GUEST

This cost of sanitation per guest is usually sickeningly low, but there’s a way you can use this number to your business’ advantage. 

After an event, service techs will report how well the portable facilities accommodated the crowd. The report is often proof that more portables were needed, which is the perfect time to point out the sickeningly low cost of each unit. For just a little more money, a customer can get a lot more convenience. 

Too often, PROs allow an inexperienced event planner to dictate the number of portable restrooms needed. Use this equation to educate customers. It provides hard numbers that are generally hard to argue with. 

5. Are restrooms needed in parking areas?

It’s a good idea to capture that first use in the parking lot. When the only option at an event is located just inside the gate, it can get crowded. Parking lot portables help with crowd control, giving guests options before and after an event. And options are always good. 

About the Author

Ray Luden is the northeast area manager for PolyJohn, one of the leading manufacturers of high-quality portable sanitation products.

Luden uses his decades of industry experience to help customers build their portable sanitation businesses.

 

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